15 Ways to Increase Engagement on Instagram

Are you looking for ways to increase engagement on Instagram? If so, you’re in luck! In this post, we’ll share fifteen tips that will help you get more likes and comments on your posts. By following these tips, you’ll be able to create engaging content that your followers will love. So, what are you waiting for? Start reading!

Use Creative and Interesting Captions to Engage your Followers

Engagement is essential if you want to build a successful Instagram following. While there are many ways to encourage engagement, one of the most effective is to use creative and interesting captions.

By taking the time to craft captions that are both informative and visually appealing, you can give your followers a reason to stop and take notice. In addition, using hashtags and @mentions can help to increase the reach of your posts and get them in front of more potential followers.

With a little effort, you can quickly develop a reputation for creating high-quality content that people will want to engage with.

Use Creative and Interesting Filters to make your Photos Stand out

As a small business, you need to do everything you can to stand out from the competition. And one way to do that is to make your photos look great on Instagram.

Fortunately, Instagram has a number of built-in filters that can help your photos pop. But with so many options, it can be tough to know which ones to use. Here are a few tips to help you pick the right filters for your photos:

  • First, think about the overall look you’re trying to achieve. Do you want your photos to look warm and inviting? Or cool and modern? Choose filters that will help create the desired effect.
  • Second, pay attention to the colors in your photos. Certain filters can really bring out certain colors, so choose filters that will highlight the colors you want to emphasize.
  • Finally, don’t be afraid to experiment! Try out a few different filters on each photo until you find one that looks just right. With a little trial and error, you’ll be sure to find the perfect filter for every photo.

Post Photos that are Relevant to your Target Audience

If you’re using Instagram to promote your business, it’s important to make sure that your photos are relevant to your target audience. This means posting photos that will appeal to the people who are most likely to be interested in your products or services.

For example, if you’re selling arts and crafts supplies, you’ll want to post photos of finished projects, creative techniques, or anything else that will inspire your target audience. By posting relevant photos, you’ll be able to reach more people and ultimately grow your business.

Use Hashtags to Reach a Wider Audience

Hashtags are a great way to reach a wider audience on Instagram. By including relevant hashtags in your posts, you can connect with users who are interested in the same topics as you. Additionally, using popular hashtags can help your content to be seen by a larger number of people.

However, it is important to use hashtags judiciously, as excessively tagging your content can make it appear spammy. When used wisely, hashtags can be a powerful tool for expanding your reach on Instagram.

Run Contests and Giveaways

Running contests and giveaways is a proven method to increase reach and engagement on Instagram. By offering users the chance to win prizes, you can encourage them to share your content with their friends and followers. As a result, you’ll see a significant boost in traffic and engagement.

And since Instagram is all about visuals, be sure to make your contest creative and visually appealing. For example, you could ask users to submit photos that showcase your product in action. Or you could create a branded hashtag and ask users to post photos that reflect a certain theme.

By running contests and giveaways, you can quickly engage with new users and turn them into lifelong followers.

Share Stories and Behind-the-Scenes Footage

A good story can quickly garner likes, comments, and shares. But what makes a good story? First and foremost, it should be interesting. Curiosity is one of the most powerful drivers of engagement, so if your story can pique curiosity, you’re more likely to see people hitting that like button.

In addition, behind-the-scenes footage is always popular on Instagram. People love getting a peek into the lives of others, so sharing stories and footage from your day-to-day can help to promote better engagement.

Whether you’re posting photos of your latest project or sharing a video of your morning routine, giving your followers a glimpse into your world is a great way to encourage engagement.

Showcase your Brand’s Personality

Brand personality is the set of human characteristics that are attributed to a brand. People often see brands as having human traits, and as such, they can form emotional attachments to them. Brand personality is what sets one brand apart from another and can be a powerful tool for driving customer engagement.

When developing a brand personality, it’s important to consider the values that you want your brand to represent. Do you want your brand to be seen as fun and friendly, or serious and professional? Once you’ve decided on the desired personality traits, you can start creating content that reflects those traits.

For example, if you want your brand to be seen as approachable and Down-to-earth, use language that is casual and relatable. Be sure to also use visual elements that reinforce your desired persona. The more consistent you are in presenting your brand’s personality, the more likely people are to engage with your content.

Tell a Story with your Photos

A picture may be worth a thousand words, but on Instagram, a well-told story can be worth even more. In a world where everyone is constantly vying for attention, visual content that can capture and hold an audience is more important than ever.

And while a stunning landscape or perfectly composed snapshot has its place, photos that tell a story tend to be more engaging, drawing viewers in and keeping them coming back for more.

One way to use photos to tell a story is to create a series, with each photo building on the last. This can be done by telling a linear story, such as a day in the life, or by using themes or symbols to connect the images.

Another approach is to use captions to provide context and add extra layers of meaning. No matter what method you choose, remember that stories are about connection — so make sure your photos are saying something that will resonate with your audience.

Geotag your Photos for Increased Visibility

Hashtags are a great way to get your photos seen by more people on Instagram, but did you know that you can also use geotagging to increase your visibility? When you geotag your photos, they appear on a map within the Instagram app, and users can explore photos from specific locations.

This is a great way to connect with other users who are interested in the same location as you. Geotagging can also help you to attract locals and tourists alike when they search for photos of specific landmarks or attractions. So next time you’re posting a photo on Instagram, be sure to geotag it for maximum visibility!

Engage with other Users on Instagram

If you’re looking to get more out of your Instagram account, start by engaging with other users. Liking and commenting on other people’s photos is a great way to get noticed, and you’re likely to get some reciprocal engagement back.

Additionally, try to post content that is interesting and eye-catching; users are more likely to engage with photos and videos that capture their attention.

Share Content at the Right Time

If you’re looking to get more reach on your Instagram posts, it’s important to share your content at the right time. According to recent studies, the best time to post on Instagram is between 2 and 3pm EST. This is when most users are active and scrolling through their feed.

Of course, this varies depending on your specific audience. That’s why it’s a good idea to use a tool like ContentStudio. With ContentStudio, you can find out when your audience is most active so you can schedule your posts accordingly. This will help you get more eyes on your content and grow your following over time.

Understand your Target Audience

If you’re using Instagram for business, it’s important to understand your target audience. By knowing who your target audience is, you can better craft content that will resonate with them.

For example, if you’re trying to reach millennials, you’ll want to focus on creating visually-appealing content that tells a story. On the other hand, if you’re trying to reach Gen Z, you’ll want to focus on creating short, snappy content that is easy to consume.

Once you know who your target audience is, you can start creating content that will help you achieve your business goals. If you can get good engagement on Instagram, you’ll be well on your way to success.

Share Video Content

In recent years, Instagram has become one of the most popular social media platforms. With over 1 billion monthly active users, it’s no wonder that businesses are eager to market their products and services on the platform.

However, with so much competition, it can be difficult to get your content seen by your target audience. One way to increase your reach is to share video content. The algorithm that decides what content is shown in users’ feed prioritises videos over images and text, so you’re more likely to appear in front of potential customers if you share videos.

In addition, videos are more engaging than other types of content, so you’re more likely to capture viewers’ attention. If you’re looking to increase your visibility on Instagram, sharing video content is a great way to do it.

Share UGC on Instagram

User-generated content (UGC) is any form of content that has been created and published by someone other than your brand. And it can come in many different forms, such as photos, videos, blog posts, or even reviews.

UGC is a powerful marketing tool because it helps to build trust and credibility with your audience. After all, when potential customers see that real people are using and enjoying your products, they’re more likely to take the plunge themselves.

And one of the best places to share UGC is on Instagram. Just be sure to credit the original creator when you do post it. Not only is this the right thing to do, but it will also help to encourage further engagement from both the original poster and their followers.

Create and Share Relatable Memes

Memes are a fun and easy way to engage with your followers on Instagram. However, not all memes are created equal. In order to maximize engagement, it is important to create memes that are relevant to your industry.

For example, if you are a fashion blogger, you might share a meme about the latest trends or the struggles of finding the perfect outfit. If you are a travel agent, you could share a funny meme about packing for a trip or dealing with jet lag.

By sharing relatable content, you will not only increase engagement but will also build trust and credibility with your followers. When they see that you understand their struggles and can laugh about them, they will be more likely to turn to you when they need advice or assistance.

So next time you’re feeling stuck for content, consider creating a relatable meme from your industry. It could be just what your followers need to see.


Instagram is a great platform for businesses of all sizes to increase engagement and drive sales. By using creative captions, filters, hashtags, contests, and other strategies, you can reach a wider audience and create lasting relationships with your followers. Hopefully, these tips will help you increase engagement on your Instagram account

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